A seasoned digital content strategist and regional communications lead, with extensive digital newsroom management experience – from set up to management of multi-platform content and development teams.
Together with his acute understanding of audience behaviour and analytics, Adrian has led and launched numerous award-winning websites and apps.
Currently Senior Director of Communications at MindChamps PreSchool Limited, Singapore’s No.1 premium early childhood education provider with a growing global presence, he is working on growing the brand’s international media exposure and developing digital content for a worldwide audience.
Adrian was previously Head of Singapore Press Holdings’ Digital Media Group, having led the editorial charge for the media power house’s premier award-winning digital content titles – AsiaOne, Stomp and SPH Razor, as well as the company’s content marketing arm – BrandInsider.
He was also the editor of AsiaOne for over 7 years, a top-rated aggregator of Asian Centric news & lifestyle content and winner of Advertisers’ Most preferred News Website.
Adrian graduated from Murdoch University in 1998 with a Bachelor of Economics where he majored in Economics and Communications Studies, he also holds a Master of Arts in Communications Studies from the University of South Australia.