In this roundtable, leaders will delve into how AI is revolutionizing product development processes within GCCs. The focus will be on utilizing AI to enhance innovation cycles, improve product design, and accelerate time-to-market. Discussions will cover practical examples of AI in action, such as using machine learning models to predict market trends and consumer preferences or employing generative design tools to create innovative product prototypes. The goal is to share strategies that GCCs can employ to leverage AI technologies not just for incremental improvements, but for pioneering new products and services that redefine market standards.