Jason is a senior business leader with over 20 years of experience in leveraging on data analytics and customer insights to drive business growth. His journey in data analytics and customer insights started in his first job at DFS, one of the leading global duty-free retailers, where Jason was conditioned to leverage on data to generate positive sales outcome. Over the years, Jason has built his career in various industries like retail, telco, media, education, healthcare and so on with companies like DFS, MobileOne, Singapore Press Holdings, CapitaLand Mall Asia, Eu Yan Sang and so on. So far, he has managed 6 large scale customer loyalty programmes and has a passion to help companies build customer loyalty strategy to transform from corporate to customer-centric focus.
Jason believes that with artificial intelligence gaining more prominence, data analytics and customer insights will be processed in faster speed in the near future. This will widen the market gap further between those that are investing big in their digital transformation and those that are still taking a wait & see approach.
Graduated with a Honours degree in one of Asia’s leading universities, National University of Singapore, Jason’s interest in helping youths to achieve their full potential also saw him authored 3 workbooks on teenage critical life skills.