Pratham has more than 17 years of experience in analytics, with deep expertise in the area of marketing measurement across Direct, Offline and Online Marketing for all Industry verticals.
Pratham currently heads Marketing Science for Facebook in India, helping all major Brand and Performance advertisers measure the true value of advertising, while also driving Facebook’s efforts to build the measurement ecosystem in the country by partnering with Media and Measurement bodies. Prior to this role, Pratham set up a Measurement and Research team at Amazon which focused on generating insights for Marketing strategy and Measurement solutions to inform marketing spends for all major markets for Amazon across the globe. Before that he headed the Marketing analytics practice for Genpact.