Surjit Swain is currently leading Analytics & Insights for Coca-Cola ASEAN BU . Primary responsibility is to continuously engage with key marketing and commercial leaders to understand their information needs for decision making and provide wide range of solutions in order to come up with business building ideas. One of the key aspects of the role is to unlock untapped information in existing data and to drive improved insight support of digital and new age solutions. His key focus has been in the field of consumer and commercial analytics in FMCG vertical over the past 10 years. Making data driven decisions a way of life (institutionalizing analytics) is a mission to which Surjit is fully committed
Before Coca-Cola, he has worked as a Analytics Consultant and thought partners to some global corporations in CPG as they have embraced analytics and made it their competitive differentiator.
He considers himself as a lifelong student of mathematics, pattern recognition. data interpretation and is interested in consumer behavior, behavioral economics, business intelligence and automation to improve efficiency.