Uma is the key architect for the digital roadmap for Raymond Ltd, a 91 year old legacy brand that has created the men’s clothing market with its fine fabrics proposition1
With 20 years of experience in marketing especially in the formative years of the retail industry in India, she has been a part of strategic teams at leading Indian retailers like Shoppers Stop , AdityaBirla Retail , Tata-Trent (Westside department stores) and also launched Burger King in India before joining Raymond.
Her passion for customer centricity and creating retail experiences for consumers and strong alignment to data driven marketing helps her lead Raymond’s efforts on strategy for consumers including the Ecommerce business , Omni Channel Strategy, technology and roll out, CRM and integrated customer analytics .
She has led the launch of a unified customer loyalty program at Raymond cutting across brands at Raymond, which contributes close to 70% of revenue with more that 4.5 million consumers . The company has won more than 20 awards for digital marketing and data driven marketing in a short span of under a year